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“Appliances to the countryside,” Su Ning, first introduced service town – home appliances,

Posted in Appliances | December 21st, 2011

Article by hi joiney

Recently on quot Home Appliances Going down quot the topic become the focus the Ministry of Finance Business Department jointly issued the policy Shandong Sichuan and Henan provinces rural farmers purchase Buyer Electricity to 13 of the financial subsidies a number of home appliance brand and channel strength by Tender Into the implementation aspect of this initiative will soon be marking implement The main channel as a domestic home appliance chain Suning Electrical Not only first proposed in 2007 on quot Rural household appliances Consumption Subsidy quot the proposal the tender will be as one of the channels in the latter part of the promotion of rural areas play a pioneer role Serve multiple purposes of practical proposals 2007 the Chairman Zhang Jindong Suning Appliance and circulation as the only member of the CPPCC National Committee submitted a report on the expansion of consumer information appliances in rural areas stimulating domestic demand to achieve and enhance the rural Education Important win win proposal In this innovative proposal Zhang Jindong operate from their own areas combined with the currently most concerned about the current hot Rural education and economic problems of thinking and analysis and recommendations The proposal detailed data the first line from the real market data to participants was impressed The proposal also attracted great attention the relevant government departments According to a 2005 survey more than 90 of China 39 s rural areas by the public TV Get Technology Information In addition Communication Products To help farmers access market information to seize the earliest opportunity is to accelerate the best means of information dissemination in rural areas The domestic demand is concerned there are 230 000 000 rural households accounting for family 67 7 which is an important breakthrough in expanding domestic demand 2010 China 39 s home appliance market break one trillion yuan accounting for 35 in rural areas or 350 billion yuan The next 10 years more than 200 million rural families have rate of household appliances appliance penetration in 1996 the city is required to purchase TV 168 million units in accordance with the calculation of more than 400 million rural labor force need to phone 400 000 000 there are other home appliances the total value of rural household appliances more than 3 trillion yuan Zhang Jindong therefore that the appliances is not only the farmers from subsistence to moderate prosperity Life Necessities and expand rural consumption of information appliances is the means to improve the living quality of farmers is also an effective means of stimulating domestic demand However due to urban and rural and regional economy transportation information differences some of the lower purchasing power of consumers and consumers in remote areas face many difficulties when purchasing appliances Under market rules Business Enterprises in these products can not afford Transport And Service Costs Zhang Jindong the proposal the state to further regulate the market order increase policy support adopt pro poor policies to take similar to quot export subsidies quot in the subsidy policy the more deprived areas a corresponding increase in the amount of subsidies in order to expand low income families in rural areas and color TV communication consumption quot Bringing home appliances quot rules introduced The basis of this proposal the Ministry of Finance and the Ministry of Commerce formally introduced home appliances to the countryside projects Liang Buwei jointly published the quot bringing home appliances products pilot project tender documents quot household appliances to carry out pilot subsidies From December 2007 to May 2008 in Shandong Henan and Sichuan provinces on Refrigerator Freezer Three types of color TV and mobile phone products carry out quot home appliances to the countryside quot pilot Farmers to purchase household appliances of the flag you can get 13 of the sales price of government subsidies The provision is targeted to benefit agriculture accounts with all the workers farmers with booklet identity cards valid identification to the nearest fixed point network to buy subsidies will be paid directly to the purchase of the financial sector 39 s savings account I learned from the parties concerned has already finalized through national tender the quot home appliances to the countryside quot winning a total of three class 26 product brands including TCL Haier Changhong Konka Skyworth Hisense Samsung Aucma Meiling and other well known home appliance brands and Suning have a national distribution channels designated the tender Products solve the problem due to relative dispersion of the rural market and the relative underdevelopment of transport home appliances purchase channels and after sale installation maintenance became a problem