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TM to foreign home appliance brands or more benefit – TM, discarded home appliances – home appliance

Posted in Appliances | December 20th, 2011

Article by jekky

Editor’s Note: In 2009, the state has arranged funds two billion yuan, in Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang , Shandong, Guangdong, Fuzhou, Changsha and other 9 provinces and municipalities to carry out television sets, refrigerators, washing machines, air conditioners, computers and appliances category 5 ” TM to “Pilot. Subsidies financed by the central government and co-pilot provinces and municipalities financial burden. Subsidies within the scope of the sell and buy new appliances Jiujia Dian consumers, according to new appliances Sell 10% of the price subsidies, sub-species to determine the maximum amount of subsidies; subsidies within the recycling and dismantling company Jiujia Dian and sent to the transport costs, given a fixed subsidy. ” Bringing home appliances “,” Energy subsidies “and” TM “is the year the state to stimulate consumption of home appliances troika. In the” home appliances to the countryside “,” energy subsidies “good results, the country looked forward to” TM “to continue to send force, and further stimulate domestic consumption appliances. TM, old and new markets with the benefit State promulgated the “TM” policy background, mainly because of macroeconomic regulation and energy saving Environmental protection Two considerations: First, to further stimulate domestic demand, especially consumer demand; the second is to improve Energy Use efficiency, reduce environmental pollution, development of circular economy, promoting energy conservation. “TM to” the implementation of more than a month, all positive. An analysis of the industry, according to state financial subsidies to 2.0 billion and 10% of the total size of the ratio of subsidies, will bring 20 billion yuan of new consumer appliances, will also promote the development of recycling markets and recycling companies, and stimulate Service , Logistics and other ancillary needs. It can be said, “TM” to promote home appliances, “old” two-market mutual benefit. For consumers, the higher priced one-time subsidy of 10% household appliances is quite impressive, plus a number of vendors used household appliances recycling incentives, consumers could enjoy the appliance offers more than 20%, which will greatly stimulate consumer desire to buy. In addition, the “TM” will greatly stimulate the development of circular economy in China. At present, China has entered the abandoned household appliances peak, but the appropriate recycling of our industry has not yet developed. In developed countries, the recycling industry is called the reverse logistics industry, the vein industry, is part of the national industrial development plan. Data shows that in Japan, Germany and other developed countries, recycling of material in about 80%, 20% in China are less. Shows the development of recycling industry in China is very bright scene. Analysis of the industry, the state “TM” incentive policy, will greatly promote the development of China’s recycling industry. TM, brand or win more favorable foreign It is understood that, in this pilot area in Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Shandong, Guangdong, Fuzhou, Changsha and other 9 provinces and municipalities, the regional economy is more developed, I believe that, “TM” home appliances products, foreign brands will welcome more positive. Home appliance products, foreign brands in the product and technology trends on the leading edge of domestic enterprises has been to catch up. This foreign home appliance brand in the minds of consumers and lay higher “impression points”, but the price up as high a percent of domestic brands around, some consumers stopped buying. This time, one-time 10% of the subsidies, some foreign brands can price equaled domestic brands, which will stimulate foreign brands consumers “love” has long been the demand. At the same time, much of this pilot is located in the eastern region, economic development, people strong purchasing power and enjoy the pursuit of foreign brands in home appliances that conform to the expected quality of life. Coincides with the price cuts because of state subsidies, foreign brands people likely to be released consumer demand, foreign brands will usher in a large-scale buying climax. According to multiple observations, foreign brands to be implemented on the next energy subsidies, trade-policy concern of the two degrees are slightly higher than the first implementation of the appliances to the countryside, China’s Chen Gang, deputy secretary general, said the Consumer Electronics Association, energy subsidies and TM to the countryside as a new appliance with the measures, the demand for the release of the city, which channels foreign brand shop building, a high degree of agreement among products to buy foreign brands will be far more effective in bringing home appliances in its The obtained.