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The highly competitive home appliance chain of local business giants VS Decisive Force – giant chain

Posted in Appliances | December 18th, 2011

Article by jekky

In recent years, after rounds of attacked each, Zhangzhou City, the competitive appliance industry, has started selling the variety, price, service, promotions and other basic operational elements of competition shifts to scale of operation, capital operation, supply chain, value, brand elements of high-level business competition. Years ago, large appliances chains Tsann Kuen 3C commanded the troops into the city of Zhangzhou, is the strong impact of Zhangzhou City, home appliances market, led home appliance industry reshuffle. Many small and medium enterprises in the competitive appliance sales fell. According to the survey, currently has a 3-4 month area of 100 square meters or more home appliances sales company closed more than 100 sq m are countless. However, the competition is growing some, like God, Midland and other domestic appliance sales business. Price of home appliances business development tool for the most competitive Fengrui, Tsann Kuen 3C, Gome, Yongle and so few large home appliance chain enterprises always the “puerile” into their business strategy, “encroaching “killer, so each site caused almost all local appliance retail price” avalanche “will drop the local appliance retail price of 20%% 15 %%???. It is learned that there are some areas rise, not fall, because the supplier for their brand to enter the local retail price of hypermarkets will increase to sufficient profit margins to supermarkets. In short, the price of supermarkets is almost cheaper than local shops. Relative to the quality of service, the price of exciting people in the most direct sensory stimulation, which are attracted the attention of consumers. However, these appliances can be cheap then what basis? It must be bigger and stronger. Large home appliance retailers have the ability to integrate regional supply sources at lower prices from manufacturers for supply, with competitors, strong integrated as they could not and. In rounds of competition, domestic appliances sales company aware that only scale up, and the cost can be reduced to a good position in the competition. So, everyone scrambling to expand the scale of operation. Providence Electric Company was established in 1996, the store of a few dozen square meters; in 2000 and has grown more than 800 square meters of urban single-biggest appliance store shopping; in 2004 and expanded again, operating area of 1,000 square meters. Others, like AP, Xin Yu-lan and other home appliances sales company is constantly expanding. Since last year, the national expansion strategy in the United States in Zhangzhou, the news travels uproar in the industry. Industry insiders said that since the 2004 US-China Business Development, focused on Southern Fujian, Xiamen, led to the suspension of the march was the pace of Zhangzhou. This year will be the major home appliances to tap into the best time of Zhangzhou. According to industry sources concerned, the National Urban Yan’an Road, the United States intends to shop around shop Tsann Kuen 3C, clearly indicated that the Tsann Kuen 3C “provocative”; Paradise also interested in Xin Magnolia store around. Face Tsann Kuen 3C, Gome, Yongle and other large home appliance chain enterprises in, domestic appliance sales business ready yet? Providence Electric, General Manager Chen Wenqi said with pride and enthusiasm, Zhangzhou appliance sales industry after years of shuffling, heaven, and several other local enterprises have grown up, fully capable and large home appliance chain enterprises outside the common big home appliance industry in Zhangzhou This “big cake.” Chen Wenqi said that the presence of large home appliance chain enterprises in general should be more good than harm. First, it will greatly speed up the sale of household appliances industry reshuffle Zhangzhou speed, more small and medium sized stores will be “closed” so that competition has become more orderly. Meanwhile, local enterprises have three major chains do not have advantages: First, a good foundation, after several years of training, God sent so few local companies have in Zhangzhou, “called out the slogan” the brand recognition is higher; Second, human touch thick, Zhangzhou City is small, accounting for close friends and relatives to shop for a large proportion; Third, fast response, large home appliance chain enterprises manage the level of the chain are more layers to report a problem, but can be directly submitted to local enterprises to the shop owner, relatively flat management chain, thereby expediting the decision-making. Appliance sales business in order to maximize cost savings, stores often are just simple decoration. However, the reporter recently discovered that God’s Electric Company stores are renovated, and its decoration be described as luxurious. God told Chen Wenqi, general manager of appliances: the decoration, spent 500,000 yuan. Why the rich business-minded Chen Wenqi so “out card” do? Season coming, God renovated it to the what is it? Chen Wenqi laugh without a positive answer, only as an act of God will be a big movement of electrical appliances, details are still a commercial secret, to be the common hope of the people.