Four Small Home Appliances Manufacturing Enterprises “operating Bottleneck” – Appliances,
Paper, the four bottleneck is not resolved after ten years in
Small appliances Enterprises will be “small.”
After 20 years of development of market economy, China’s home appliance development has basically formed the Pearl River Delta, Yangtze River Delta, Bohai Bay lap three major industries, with the tens of thousands of home appliances business, of which 90%
Private enterprise . Form from the operation of enterprises basically divided into three types:
2% of the company is doing the brand, do cultural stage;
90% of companies are doing product, so the edge
Service Stage; 8% of the enterprises in the relationship between the two products that do and do service to do business brand, do business and cultural development stage products in the 90% do, do service companies, home appliance sector, essentially SMEs with annual sales at between 20 million ~ 80 million, many companies after decades of development, but also a breakthrough, but the following bottlenecks in the enterprise development:
A strategic bottleneck Enterprise level decision-making is the business strategy. Because of the market environment for SME development, corporate positioning, market trends and other aspects of error analysis information, together with comprehensive capacity of policy makers and cultural constraints, often committed a strategic blunder:
1, blind speed, the size: big appliances to work as small appliances, home appliances made to work as chemical, home appliance A type of products do ride to work as B class products and so on.
2, content with, too conservative: the majority of SME owner is feet on the field, relying on daring to fight the ideological propensity to develop. By the ability of their culture and integrated binding,
Wealth Accumulated to a certain extent lost
Business Passion. 3, there are strategic, not tactical, ineffective implementation: Many SMEs strategic direction is correct, but policymakers do not pay attention to the overall strategy implementation, direction of the target is not reached.
4, just to develop, do not speak Budget: Analysis of several major brands in recent years lost, not difficult to find just to the development of enterprises, do not speak the budget, a year down the surface of the development of enterprises, but the budget out of control, leading to corporate giant losses, capital chain, supply chain fault, enterprises to close down!
Second, wealth, talent bottleneck With the development of enterprises, enterprise distribution of wealth and talent bottleneck increasingly prominent. 21st century business competition is competition for talent, companies should analyze their ability to meet the system and retain the best talent in the environment, allocation of talents in the market today, the best talent is the most expensive, but for the business enterprise is free because he can get a multiple of the value of their own creation. What wealth of each SME to retain talent? In addition to the wealth of retained personnel are there any? Enterprise is to consider the following factors: reasonable
Salary , Shares, Train , Feelings, happy environment, personal development platform and business vision for the future.
III system, Management Bottleneck With business growth and management problems are gradually revealed: the brain drain, poor communication between departments, performance is not high, the quality is poor, unclear responsibilities, poor management and so on.
Management system to build? Management to manage and people. There is a system and people do not gather, they no way of management, people gathered, strong implementation, management becomes a corollary, the management of the highest state order does not manage. Business owners should focus on considering the “heart” of management.
The manufacture bottleneck Many small and medium enterprises engaged in manufacturing, but manufacturing has not comprehend the essence. Many SMEs do not see a
Injection molding machine , A Stamping Machine, not to corporate self-
Intellectual property rights Is ” Screwdriver “Enterprises. Startups with” screwdriver “is understandable, many enterprises for decades, completing primitive accumulation, have a large number of idle funds of enterprises, there is no sense to import their own pre-production processes related products to enhance market competitiveness.
The four major bottleneck is not resolved, small household appliances enterprises ten years will be “small.”
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