Channel change: home appliances, “rural areas” after the changes are at – home appliances

Article by hi joiney

For the booming market, the rural household appliances, household appliances to the countryside to solve problems is limited, perhaps, with “countryside” to promote the channel to further improve the rural household appliance market is the real meaning.

Channel change: home appliances, “rural areas” after

According to report, for “home appliances to the countryside” policy to bring the rural household appliance market changes, so that can really promote the rural countryside home appliances home appliance market and channels of prosperity, a lecture entitled “China’s rural home appliances to the countryside cum Appliance Market Development and Innovation Forum “forum will take place April 17 at the Shanghai Everbright International Hotel.

This with the 2008 Chinese Household Appliance Expo (visit) over the same period will focus on holding the forum will discuss national fiscal policy to promote domestic demand and the significance of the rural market construction; analysis of the characteristics of the rural consumer market appliances; discuss appliances for the countryside production and distribution system development strategies; forum will also highlight “the pilot home appliances to the countryside,” the progress of work and policy implications.

Win outside the voices of doubt

At the farmers level, “home appliances to the countryside” is undoubtedly an effective move to benefit farmers, farmers are expected to be a real benefit; at government level, farmers subsidies to buy household appliances, not only highlight the government’s concern for farmers, but also to transfer export capacity, better pull a huge rural consumption, “carriage” to promote sustainable rapid growth. And home appliances to the countryside policy implementation three months, successful manufacturers are also very productive: According to statistics, three months down, break all the successful sales of thousands of Taiwanese companies, individual manufacturers add up the three varieties of more than 25 million units sold above.

Fact that such a win-win initiative, there were some doubts as the voice of, say, fair competition and the commercial farmers the right to free choice of home appliances and so on. Then, in the upcoming second round of the policy will not effectively prevent these problems, “home appliances to the countryside” project how will the next step layout?

It is understood that the “bringing home appliances & China market development and innovation of the rural household appliances Forum”, from the Ministry of Commerce, the Director of General Affairs Department of Zhengshu Wei, the State Council Development Research Center of Market Economy Institute deputy director Wang Wei will address these issues keynote presentations, detailed interpretation of national policy to promote the rural consumer market, introducing “Thousands of Villages and Rural Market Project” and “appliances to the countryside,” the pilot situation and next steps.

Channel changes are then

As some of the “home appliances to the countryside” critical and suspicious of people have pointed out, home appliances to the countryside is not a solution the problem of rural household appliance market and prosperity “panacea”, but at least it is a push additives. In fact, the booming market, the rural household appliances, household appliances to the countryside to solve problems is limited, perhaps, with “countryside” to promote the channel to further improve the rural household appliance market is the real meaning.

Household appliances in a long-standing confusion in the market channel.

Last century, the traditional home appliances in China, facing difficult channel conditions, the main chain of hypermarkets in new sales channel model is beginning to flourish in the city and made rapid development, but in rural areas, the channel became confused, quality uneven channel business, with some second and third line brands and brand sporadic form of the rural household appliance market, the landscape for decades. As the channel is not perfect, directly led to most of the quality and low price of brand-name home appliances can not really sent to the farmers.

This situation is expected to be changed recently.

It is understood that, due to the opportunities of home appliances to the countryside, China’s home appliance industry brands have pledged to “ride to the countryside to spread the network to rural areas and going.” This is the “Rural household appliances market development and innovation forum”, there will be entrepreneurs, senior vice president of Haier Group, Zhou Yunjie, vice president of Little Swan Company Limited will focus people compare our first-line consumer electronics market and the three cities, four-lane urban and rural household appliances market differences, and in accordance with its own characteristics and business strategy, proposed to better improve the three, four-way urban and rural marketing channels and methods.

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